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Growing Impact Through Communications Strategy

Rootid's Communications Capacity Building workshop was born out of years of work with nonprofit clients. Nonprofit communications teams are asked to pull back from the day-to-day and think about how their communications work can act as a catalyst to scale their mission impact.

The workshop is rooted in the organizational Theory of Change. Through a series of hands-on lessons, teams will buildout critical elements of a successful communications strategy. Lessons include:

  • Communicating Impact through Measurement and Evaluation 
  • Key Audience and Persona Development
  • Brand Positioning, Audience Messaging and Engagement Pipelines
  • Campaign Readiness Self-Assessment and Planning
  • Communicating Through the Lense of Equity and Inclusion

Nonprofit teams leave the workshop with a clear roadmap for their next marketing campaign, and the capabilities and tools that they can use to adjust their messaging and communications strategies for years to come. 

Scaling Impact Through Communications Strategy

Beyond Classroom Learning

Finally, a training that teaches the concepts and follows through on the implementation process. Successful outcomes start with understanding the concepts, and are nourished by follow-up.

"brandUP completely changed the way we think about strategic communications. As we have grown, this has been critical to building partnerships and our support base."

Katherine Katcher
Founder & Executive Director, 2016 brandUP participant

"It's been a transformative experience for us as a nonprofit. I couldn't recommend it more."

Co-Founder, Frailty Myths

What Participants Are Saying

Rootid Nonprofit Communications


Empowering nonprofits with the communications frameworks and tools they need to communicate their impact and scale their mission.


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Participants work in groups to test new ideas and share experiences. Partnerships and working relationships will be fostered through an online community and continued learning opportunities.

Peer-to-Peer Learning

Participants have lifetime access to Rootid's frameworks, tools and strategies. They also have access to a library of marketing asset templates and Rootid's consultation if questions arise.

Lifetime Access to Resources

Putting new plans in place can be the hardest part. Rootid helps nonprofit attendees assess their short-term and long-term needs to be successful with their updated communications strategy.

Implementation Support

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Empowering nonprofits with the communications frameworks and tools they need to communicate their impact and scale their mission.