Who the heck is Rootid?
Get to know our team.

Navigate the Rapidly Shifting Landscape with Confidence

Develop clear messaging and engagement strategies that nurture your existing partnerships and identify new growth opportunities.

Be the First to Know When Applications Open for the Next Cohort

SIGN UP NOW

Communications Strategies to Pivot & Thrive in Uncertainty

In moments of crisis you can react, or lead. Having a clear communications strategy is critical to getting the right message to the right person at the right time.

Our online 5-week communications and brand strategy coaching cohort provides your team the tools and techniques to lead the change that you envision for the communities who you serve. 

Lead Through Crisis: Pivot Communications Strategies & Engage

Kick-off  & What is your "Why?"
During a live, virtual workshop, participants meet their cohort & ground their work by reflecting on their organizational values & impact.

Who is in Your Community? The Audience Audit.
Identify your key audience members, where to find them & how to effectively engage them.

How Can You Validate Your Ideas? Stakeholder Interviews.
Learn how to use stakeholder interviews & surveys to test your assumptions & validate your persona & messaging work.

What Can You Provide? Persona Development.
Identify audience motivations by creating personas. Leave behind the one-size-fits-all approach & develop segmented strategies for each.

1-on-1 Implementation Consultation
Work with Rootid in a hands-on consultation to help put together an implementation plan that customized for your organization's needs.

Week 1

Week 2

Week 3

Week 4

Week 5

Post-Cohort

Communicating Effectively. Core Messaging.
Learn how to communicate your mission impact & use it to motivate your target audiences to take action.

What type of nonprofits should apply?
This training is designed for organizations that are looking to transform their brand and communications strategy to help scale their mission. The training is designed for small- and medium-sized nonprofits that do not mind rolling up their sleeves and getting dirty in order to grow their impact. You should plan to have your Executive Director/CEO and director-level team members attend this event.


Is there anything organizations need to do before attending?
Nothing is required. However, because this training relies heavily on your understanding of your nonprofit business model, it will be helpful if you have a recent strategic plan or operating plan in place. 


What if I apply and pay but cannot attend?
We understand that things pop-up. If you apply and pay, but cannot attend, we will hold a place for you at during our next cohort. Unfortunately, we will not refund tuition within 30 days of the start of the cohort.


Who from our organization needs to attend?
This training is built to help with professional development of strategy-level staff at your organization. It covers important high-level communications strategy work. We strongly encourage someone within your organization that has decision making power over communication strategy attend the event. This could be board members, executive director, communications director or others that make organizational decisions about your communications strategy.


How many people from our team are allowed to attend?
If there is only one person from your team that can attend that is great! Most organizations have the success when 2-3 people attend. Unfortunately, due to space and resources we ask that no more than 3 people attend from your organization.


What if we cannot afford the entire cost?
Since we work only with nonprofits, we understand that budgets can be tight. Apply and we will work with you to find a way to attend if you are right for the experience.

Frequently Asked Questions

Rootid Logo
Rootid Logo

Rootid has partnered with over 150 nonprofit & social impact organizations through direct service & community education partnerships.

150+ Missions Amplified

"brandUP completely changed the way we think about strategic communications. As we have grown, this has been critical to building partnerships and our support base."

Katherine Katcher
Founder & Executive Director, 2016 brandUP participant

What Participants Say...

A Learning Structure That Fits Your Busy Schedule

As a busy non-profit leader, it can be hard to find time in your schedule for professional development work. We understand! That is why we use a combination of virtual group workshops, peer-to-peer projects and online modules that allow you to learn when you have time.

Learn Virtually with a Cohort of Nonprofit Leaders

Learn with, and from, peers who have successfully navigated some of the same challenges you are facing. Participate in weekly virtual group coaching sessions and work remotely with peers for deep-dive learning. Review your work through one-on-one consultations and then leverage learnings in your day-to-day work.

The Curriculum & Schedule

Lead the Culture of Communications at Your Nonprofit

Take away tools and techniques to help everyone (yes, everyone!) in your organization understand the importance of communications. Your mission's success depends on everyone uniting behind the same message.

Work With Our Founders

Rootid's Co-founders run the training and provide hands-on consultations to your team—helping to strategize and create an implementation roadmap that is specific to your organization.

Looking for a little extra support? Sign-up for weekly private one-on-one strategy sessions to accelerate your learning and implementation. 

  • Everything in Plus and....
  • Weekly 1-hour One-on-One Coaching Sessions with Rootid Founders
  • 2 Additional One-on-One Implementation Consulting Sessions After the Training

Includes

APPLY NOW

$3,500

Platinum Package

Learn methods for targeting the right people in your community, with the right message, at the right time.

Target Audiences & Messaging

Co-design strategies that identify new opportunities and nurture existing relationships.

Community Activation Strategy

Communicate effectively in a world of physical distancing. Learn how to approach your work digitally.

Transform to Digital

Master tools and techniques to validate your strategy so you can scale your outreach with confidence.

Stakeholder Interviews & Surveys

Learn Rootid's framework that has a proven track record of brand & communications transformation.

Repeatable Systems & Tools

Meet and learn from the experience of nonprofit leaders, like you. Benefit from our extended network of alumni.

Peer-to-Peer Learning

"brandUP completely changed the way we think about strategic communications. As we have grown, this has been critical to building partnerships and our support base."

Katherine Katcher
Founder & Executive Director, 2016 brandUP participant

Meet the Facilitators

Valerie Neumark Mickela

CEO & Rootid Co-Founder

Valerie is a brand strategist with almost 20 years experience in the corporate, education and nonprofit sectors. She is a current board member of Full Circle Fund and was the founding board member for two growing nonprofits. Valerie has a Master's Degree in Education from Pepperdine University.

Valerie Neumark Mickela

Andrew Goldsworthy

Chief Impact Officer & Rootid Co-Founder

Andrew has over 20 years experience in user interface and online marketing strategy for social entrepreneurs and nonprofits including most recently for Habitat for Humanity. Andrew has a Certificate of Fundraising Management from the Indiana University School of Philanthropy.

Valerie Neumark Mickela

Rootid's Co-founders will guide your team through the frameworks, strategies and techniques designed, refined and proven to drive real and lasting change.

Be The First to Know

scholarships available

Although we are not currently recruiting for a cohort, we will be soon. Be the first to get alerts you when applications open.

150+ Missions 

Amplified

Take advantage of a variety of learning environments: group coaching sessions, office hours, smaller group peer learning and one-on-one consultations with Rootid's Co-founders.

Tuition

Rootid offers a number of different payment structures.  Ask about it during your interview process.

Your tuition includes:

  • Five weeks of group coaching
  • Weekly virtual group/cohort discussion sessions
  • Work closely with your nonprofit "pod" in a remote, peer-to-peer learning environment
  • Custom one-on-one consulting sessions with Rootid's co-founders
  • Materials to help teach and implement Rootid's framework to your organization
  • Full access to rootid nonprofit alumni network & events
  • Interested in more one-on-one consultations? Make sure to check the "I'm interested in more consultations with Rootid" box on your application.

$850

APPLY NOW
Katherine Katcher

Katherine Katcher

Executive Director, Root & Rebound

This experience completely changed the way we think about strategic communications. As we have grown, this has been critical to building partnerships and our support base.

per nonprofit

  • Everything in Plus and....
  • Weekly 1-hour One-on-One Coaching Sessions with Rootid Founders
  • 2 Additional One-on-One Implementation Consulting Sessions After the Training

Includes

APPLY NOW

$3,500

Platinum Package

A Simple Application Process

We know you are busy. We are not interested in distracting from your mission work. We promise: no long applications and no long interview processes!

Step 1: Fill Out a 3-Question Application


Step 2: RSVP Online


Step 3: Begin Your Transformation

GET STARTED

Step 1: Fill Out a 3-Question Application


Step 2: Informal 25-minute Interview (no prep required!)


Step 3: Begin Your Transformation - July 8th, 2020

GET STARTED