Who the heck is Rootid?
Get to know our team.
Develop clear messaging and engagement strategies that nurture your existing partnerships and identify new growth opportunities.
Having a clear communications strategy is critical to getting the right message to the right person at the right time.
Our communications and brand strategy coaching cohort provides your team the tools and techniques to lead the change that you envision for the communities who you serve.
Starting Date & Time: March 10, 2022, 9am Pacific
Location: Virtual Cohort Meetings via Zoom every other Thursday from 9am - 11am Pacific; Community Office Hours from 9am - 10am Pacific during 'off weeks.'
Length of Cohort: Cohort lasts for 10 weeks after the start date
Kick-off & What is your "Why?"
During a live, virtual workshop, participants meet their cohort & ground their work by reflecting on their organizational values & impact.
Who is in your Community & What do they Value?
Identify your key audience members, where to find them & how to effectively engage them based on their needs, motivations & values.
How Can You Validate Your Ideas? Stakeholder Interviews.
Learn how to use stakeholder interviews, focus groups & surveys to test your assumptions & validate your persona & messaging work.
1-on-1 Implementation Consultation
Work with Rootid in a hands-on consultation to help put together an implementation plan that customized for your organization's needs.
Module 1
Module 2
Module 3
Module 4
Module 5
Post-Cohort
Communicating Impact Effectively. Core Messaging.
Learn how to communicate your mission impact & use it to motivate your target audiences to take action.
Clarifying your "How" & "What"
Participants will work through a logic model exercise, connecting their organizational activities to their values & impact.
Is there anything organizations need to do before attending?
Nothing is required. However, because this training relies heavily on your understanding of your nonprofit business model, it will be helpful if you have a recent strategic plan or operating plan in place.
What if we cannot afford the entire cost?
Since we work only with nonprofits, we understand that budgets can be tight. Apply and we will work with you to find a way to attend if you are right for the experience.
Rootid has partnered with over 350 nonprofit & social impact organizations through direct service & community education partnerships.
"brandUP completely changed the way we think about strategic communications. As we have grown, this has been critical to building partnerships and our support base."
Katherine Katcher
Founder & Executive Director, 2016 brandUP participant
As a busy non-profit leader, it can be hard to find time in your schedule for professional development work. We understand! That is why we use a combination of virtual group workshops, peer-to-peer projects and online modules that allow you to learn when you have time.
Learn with, and from, peers who have successfully navigated some of the same challenges you are facing. Participate in weekly virtual group coaching sessions and work remotely with peers for deep-dive learning. Review your work through one-on-one consultations and then leverage learnings in your day-to-day work.
Take away tools and techniques to help everyone (yes, everyone!) in your organization understand the importance of communications. Your mission's success depends on everyone uniting behind the same message.
Rootid's Co-founders run the training and provide hands-on consultations to your team—helping to strategize and create an implementation roadmap that is specific to your organization.
Looking for a little extra support? Sign-up for weekly private one-on-one strategy sessions to accelerate your learning and implementation.
Includes
$3,500
Platinum Package
Learn methods for targeting the right people in your community, with the right message, at the right time.
Target Audiences & Messaging
Co-design strategies that identify new opportunities and nurture existing relationships.
Community Activation Strategy
Communicate effectively in a world of physical distancing. Learn how to approach your work digitally.
Transform to Digital
Master tools and techniques to validate your strategy so you can scale your outreach with confidence.
Stakeholder Interviews & Surveys
Learn Rootid's framework that has a proven track record of brand & communications transformation.
Repeatable Systems & Tools
Meet and learn from the experience of nonprofit leaders, like you. Benefit from our extended network of alumni.
Peer-to-Peer Learning
"brandUP completely changed the way we think about strategic communications. As we have grown, this has been critical to building partnerships and our support base."
Katherine Katcher
Founder & Executive Director, 2016 brandUP participant
Tuition
Your tuition includes:
This experience completely changed the way we think about strategic communications. As we have grown, this has been critical to building partnerships and our support base.
per nonprofit
$850
Includes
$3,500
Platinum Package
A Simple Application Process
Step 1: Fill Out a 3-Question Application
Step 2: RSVP Online
Step 3: Begin Your Transformation
Step 1: Fill Out a 3-Question Application
Step 2: RSVP online
Step 3: Begin Your Transformation - January 21st, 2021