Who the heck is Rootid?
Get to know our team.

What is brandUP?

brandUP is the "un-conference." No sitting in lecture halls while you watch your emails stack up and your to-do list grow. We're gettin' stuff done for your mission!

This free, two-day workshop carves out space for teams to dive into intense structured problem solving. Through hands-on activities and one-on-one mentoring, organizations will:

  • Identify challenges affecting the business model.
  • Develop clear inputs and outputs to achieve mission goals.
  • Refine value propositions for a competitive landscape.
  • Clarify brand messaging to key audiences.
  • Build an actionable marketing plan ready for implementation.
  • Meet new nonprofit colleagues and share best practices.

Ready to Accelerate Impact? Nominate an Organization Now!


2019 brandUP: A Two-Day Strategic Communications Bootcamp

brandUP is a free, two-day bootcamp that helps nonprofits build strategic communications plans that accelerate their impact. Selected nonprofits will be paired with skilled volunteers for a hands-on, guided experience to that solves business and communications challenges to increase their support network.

2019 Event Alerts

Our promise: No spam! We will protect your email and privacy.

When we have more information about the 2019 event, we'll let you know.

2019 Dates TBD

When: TBD

Where: San Francisco, CA

Thank You Partners

May 8th, 2018: Nominations End

May 8th - 22nd: Nonprofit Applications Review

May 22nd: 15 Nonprofits Invited to Participate

June 8th-9th: brandUP Intensive Workshop


Frequently Asked Questions...

How much does brandUP cost?
Nothing. It's free for all invited organizations!

Who should apply for brandUP?
brandUP is for small- and medium-sized nonprofits that do not mind rolling up their sleeves and getting dirty in order to grow their impact. You should plan to have your Executive Director/CEO and communications leaders attend this event.

What organizations are eligible to be nominated?
Nominated nonprofits must be registered 501(c)(3) organizations. Note that the intensive workshop will be an in-person event, held in San Francisco. Make sure you plan for travel and accommodations accordingly.

Who are the volunteers at the event?
Full Circle Fund and rootid will recruit and vet busy professionals who will donate their time to support your work during brandUP. These volunteers will come from varied backgrounds and they'll support you offering the type of perspective you might receive from one of your Board Members. If you have a Board Member or other volunteer you'd like to join you at the event you can have them sign-up here. 

Can all nominated organizations participate in the intensive workshop?Unfortunately, we can only accommodate fifteen nonprofits this year. (If only we had unlimited resources). This may change in the future, as the event grows and we have more resources. 

What happens if a nominated organization is not selected to be invited?
This year, organizations not involved in the conference will be invited to participate in an online webinar series, covering many of the same seminars we will be doing during brandUP. Organizations will receive details following the selection process on how to participate.

Who can nominate an organization to be considered for brandUP?
Anyone can nominate an organization, as long as they have an organization contact (name and email).  Rootid will reach out to that contact to confirm they have the bandwidth and interest to participate in the process.

What if our team can't attend both days?
We understand that schedules can be tough! However, due to the high demand for seats at brandUP, we are looking for a full two-day commitment from participating nonprofits. If you have scheduling conflicts, we respectfully ask that you pass this opportunity to a nonprofit that is able to attend the full event. Save the date for brandUP next year! :)

brandUP Nonprofit Workshop
brandUP Nonprofit Workshop

The Application Process

brandUP is free, and all registered 501(c)(3) organizations are eligible to be nominated for brandUP! 

Once nominated, Rootid will contact and confirm that the organization has the bandwidth and interest to participate in the workshop intensive. Once confirmed, organizations will be asked to fill out a short application (3 questions only, we promise!). After nominations have closed, our advisory panel will vet applications and extend 12 invitations. 

Organizations not selected to attend the conference will be invited to participate in a special webinar series that covers similar material.

Full Circle Fund is a convener, connector, and catalyst helping changemakers build a better Bay Area. Over the last 17 years, we've worked with more than 100 local nonprofits donating more than $10,000,000 in grant funds and strategically volunteering more than 90,000 hours. Read more.

Nonprofit Experts. Accelerating Change.

Rootid is a full service communications agency focused on brand and digital strategies to make change. Our team has over 60 years combined nonprofit marketing and technology experience. We listen like your closest friend, and nerd out on techie solutions to get the job done.  Read more.

"brandUP completely changed the way we think about strategic communications. As we have grown, this has been critical to building partnerships and our support base."

Katherine Katcher
Founder & Executive Director, 2016 brandUP participant

"I received a major donation from a high level donor right after.... I will be attending the next Full Circle Fund workshop."

Founder, Surf City Project

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