Who the heck is Rootid?
Get to know our team.
Navigate the Rapidly Shifting Landscape with Confidence
Develop clear messaging and engagement strategies that nurture your existing partnerships and identify new growth opportunities.
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Equity-Centered Communications Strategy Cohort
Having a clear communications strategy is critical to getting the right message to the right person at the right time.
Our communications and brand strategy coaching cohort provides your team the tools and techniques to lead the change that you envision for the communities who you serve.
Equity-Centered Communications Strategies That Engage
Tuition:
$425
per person
Starting Date & Time: March 10, 2022, 9am Pacific
Location: Virtual Cohort Meetings via Zoom every other Thursday from 9am - 11am Pacific; Community Office Hours from 9am - 10am Pacific during 'off weeks.'
Length of Cohort: Cohort lasts for 10 weeks after the start date
$850
per organization
(up to 4 participants)
-or-
Kick-off & What is your "Why?"
During a live, virtual workshop, participants meet their cohort & ground their work by reflecting on their organizational values & impact.
Who is in your Community & What do they Value?
Identify your key audience members, where to find them & how to effectively engage them based on their needs, motivations & values.
How Can You Validate Your Ideas? Stakeholder Interviews.
Learn how to use stakeholder interviews, focus groups & surveys to test your assumptions & validate your persona & messaging work.
1-on-1 Implementation Consultation
Work with Rootid in a hands-on consultation to help put together an implementation plan that customized for your organization's needs.
Module 1
Module 2
Module 3
Module 4
Module 5
Post-Cohort
Communicating Impact Effectively. Core Messaging.
Learn how to communicate your mission impact & use it to motivate your target audiences to take action.
Clarifying your "How" & "What"
Participants will work through a logic model exercise, connecting their organizational activities to their values & impact.
What type of nonprofits should apply?
This training is designed for organizations that are looking to transform their brand and communications strategy to help scale their mission. The training is designed for small- and medium-sized nonprofits that do not mind rolling up their sleeves and getting dirty in order to grow their impact. You should plan to have your Executive Director/CEO and director-level team members attend this event.
Is there anything organizations need to do before attending?
Nothing is required. However, because this training relies heavily on your understanding of your nonprofit business model, it will be helpful if you have a recent strategic plan or operating plan in place.
What if I apply and pay but cannot attend?
We understand that things pop-up. If you apply and pay, but cannot attend, we will hold a place for you at during our next cohort. Unfortunately, we will not refund tuition within 30 days of the start of the cohort.
Who from our organization needs to attend?
This training is built to help with professional development of strategy-level staff at your organization. It covers important high-level communications strategy work. We strongly encourage someone within your organization that has decision making power over communication strategy attend the event. This could be board members, executive director, communications director or others that make organizational decisions about your communications strategy.
How many people from our team are allowed to attend?
If there is only one person from your team that can attend that is great! Most organizations have the success when 2-3 people attend. Unfortunately, due to space and resources we ask that no more than 4 people attend from your organization.
What if we cannot afford the entire cost?
Since we work only with nonprofits, we understand that budgets can be tight. Apply and we will work with you to find a way to attend if you are right for the experience.
Frequently Asked Questions
Rootid has partnered with over 350 nonprofit & social impact organizations through direct service & community education partnerships.
350+ Missions Amplified
"brandUP completely changed the way we think about strategic communications. As we have grown, this has been critical to building partnerships and our support base."
Katherine Katcher
Founder & Executive Director, 2016 brandUP participant
What Participants Say...
A Learning Structure That Fits Your Busy Schedule
As a busy non-profit leader, it can be hard to find time in your schedule for professional development work. We understand! That is why we use a combination of virtual group workshops, peer-to-peer projects and online modules that allow you to learn when you have time.
Learn Virtually with a Cohort of Nonprofit Leaders
Learn with, and from, peers who have successfully navigated some of the same challenges you are facing. Participate in weekly virtual group coaching sessions and work remotely with peers for deep-dive learning. Review your work through one-on-one consultations and then leverage learnings in your day-to-day work.
The Curriculum & Schedule
Lead the Culture of Communications at Your Nonprofit
Take away tools and techniques to help everyone (yes, everyone!) in your organization understand the importance of communications. Your mission's success depends on everyone uniting behind the same message.
Work With Our Founders
Rootid's Co-founders run the training and provide hands-on consultations to your team—helping to strategize and create an implementation roadmap that is specific to your organization.
Looking for a little extra support? Sign-up for weekly private one-on-one strategy sessions to accelerate your learning and implementation.
- Everything in Plus and....
- Weekly 1-hour One-on-One Coaching Sessions with Rootid Founders
- 2 Additional One-on-One Implementation Consulting Sessions After the Training
Includes
$3,500
Platinum Package
Learn methods for targeting the right people in your community, with the right message, at the right time.
Target Audiences & Messaging
Co-design strategies that identify new opportunities and nurture existing relationships.
Community Activation Strategy
Communicate effectively in a world of physical distancing. Learn how to approach your work digitally.
Transform to Digital
Master tools and techniques to validate your strategy so you can scale your outreach with confidence.
Stakeholder Interviews & Surveys
Learn Rootid's framework that has a proven track record of brand & communications transformation.
Repeatable Systems & Tools
Meet and learn from the experience of nonprofit leaders, like you. Benefit from our extended network of alumni.
Peer-to-Peer Learning
"brandUP completely changed the way we think about strategic communications. As we have grown, this has been critical to building partnerships and our support base."
Katherine Katcher
Founder & Executive Director, 2016 brandUP participant
Meet the Facilitators
Sia Magadan (she/ella)
Director of Community Engagement
Sia is a visionary leader, bridge builder, and problem solver. A former classroom educator, Sia has dedicated her life to informing, inspiring, and equipping the under-resourced with the information, and competencies needed to create ‘a seat at the table’. Sia has a Bachelor's Degree in Communications from Bowie State University, a Master’s Degree in Journalism from Florida A&M University, and an MDiv from Oral Roberts University. Sia currently serves on the board of the Silicon Valley chapter of the AFP (Association for Fundraising Professionals; and is an Executive Board Member of the Oaktown Futbol Club. Sia is a new mom, and an avid collector of Golden Girls swag.
Andrew Goldsworthy
Director of Client Success & Growth
Andrew has over 20 years experience in user interface and online marketing strategy for social entrepreneurs and nonprofits including most recently for Habitat for Humanity. Andrew has a Certificate of Fundraising Management from the Indiana University School of Philanthropy.
We will guide your team through the frameworks, strategies and techniques designed, refined and proven to drive real and lasting change.
We will guide your team through the frameworks, strategies and techniques designed, refined and proven to drive real and lasting change.
Meet the Facilitators
Val Neumark Mickela (she/they)
Director of Strategy & Education
Val is a brand strategist, educator, facilitator and coach with over 20 years experience in the nonprofit, for profit and education sectors. Through partnerships and collaborations, Val endeavors to co-design anti-racist, anti-oppressive spaces and tools that facilitate strategic-thinking, community building and sustainable growth. Val has a Bachelor's Degree in Visual Arts & Media from University of California San Diego and a Master's Degree in Education from Pepperdine University. They were also a 2016 recipient of Pepperdine University's inaugural 40 under 40 Award. In their free time Val plays soccer and loves to read books with their daughter.
scholarships available
Applications Close 4/26
Join the Community
350+ Missions
Amplified
Take advantage of a variety of learning environments: group coaching sessions, office hours, smaller group peer learning and one-on-one consultations with Rootid's Co-founders.
Tuition
Rootid offers a number of different payment structures. Reach out if you have questions.
Your tuition includes:
- Six weeks of group coaching
- Weekly virtual group/cohort discussion sessions
- Work closely with your nonprofit "pod" in a remote, peer-to-peer learning environment
- Custom one-on-one consulting sessions with rootid's co-founders
- Materials to help teach and implement Rootid's framework to your organization
- Full access to rootid nonprofit alumni network & events
- Interested in more one-on-one consultations? Contact us after RSVP'ing to this event.
Katherine Katcher
Executive Director, Root & Rebound
This experience completely changed the way we think about strategic communications. As we have grown, this has been critical to building partnerships and our support base.
per nonprofit
$850
- Everything in Plus and....
- Weekly 1-hour One-on-One Coaching Sessions with Rootid Founders
- 2 Additional One-on-One Implementation Consulting Sessions After the Training
Includes
$3,500
Platinum Package
A Simple Application Process
We know you are busy. We are not interested in distracting from your mission work. We promise: no long applications and no long interview processes!
Step 1: Fill Out a 3-Question Application
Step 2: RSVP Online
Step 3: Begin Your Transformation
Step 1: Fill Out a 3-Question Application
Step 2: RSVP online
Step 3: Begin Your Transformation - January 21st, 2021
