Who the heck is Rootid?
Get to know our team.

Transformation Through Coaching, Repeatable Steps & Peer Learning

During our five-week coaching program, Rootid’s team facilitates a series of training modules designed for organizations that are at a pivotal growth point. 

Ready to begin your transformation? 
Apply now!

YEP! LET'S DO THIS

Lead Your Team to the Next Level of Impact

You are an agent of change. Take the lead to move your organization's mission to the next level.

Our 5-week communications and brand strategy coaching program, provides an escape from the demands of your day-to-day so you can learn a proven (and repeatable) framework that will help broaden your support base and deepen your existing partnerships. 

Lead Your Team to the Next Level of Impact

Kick-off & Audience Audit
During a live workshop, participants meet the cohort and start to identify and define their key audiences.

Persona Development
Define key audiences and create engagement maps that will help target and engage more constituents.

Activation & Engagement Strategy
Build a strategy around finding and activating your target audiences. Assess the marketing tools and campaigns that you have or need to build.

Stakeholder Interviews
Learn how to use stakeholder interviews and surveys to validate your persona and messaging work.

1-on-1 Implementation Consultation
Work with Rootid in a hands-on consultation to help put together an implementation plan that customized for your organization's needs.

Week 1

Week 2

Week 3

Week 4

Week 5

Post-Cohort

Core Messaging & Impact
Learn how to communicate your mission impact and use it to motivate your target audiences to take action.

What type of nonprofits should apply?
This training is designed for organizations that are looking to transform their brand and communications strategy to help scale their mission. The training is designed for small- and medium-sized nonprofits that do not mind rolling up their sleeves and getting dirty in order to grow their impact. You should plan to have your Executive Director/CEO and director-level team members attend this event.


Is there anything organizations need to do before attending?
Nothing is required. However, because this training relies heavily on your understanding of your nonprofit business model, it will be helpful if you have a recent strategic plan or operating plan in place. 


What if I apply and pay but cannot attend?
We understand that things pop-up. If you apply and pay, but cannot attend, we will hold a place for you at during our next cohort. Unfortunately, we will not refund tuition within 30 days of the start of the cohort.


Who from our organization needs to attend?
This training is built to help with professional development of strategy-level staff at your organization. It covers important high-level communications strategy work. We strongly encourage someone within your organization that has decision making power over communication strategy attend the event. This could be board members, executive director, communications director or others that make organizational decisions about your communications strategy.


How many people from our team are allowed to attend?
If there is only one person from your team that can attend that is great! Most organizations have the success when 2-3 people attend. Unfortunately, due to space and resources we ask that no more than 3 people attend from your organization.


What if we cannot afford the entire cost?
Since we work only with nonprofits, we understand that budgets can be tight. Apply and we will work with you to find a way to attend if you are right for the experience.

Frequently Asked Questions

Rootid Logo
Rootid Logo

Rootid has partnered with over 250 nonprofit & social impact organizations through direct service & community education partnerships.

250+ Missions Amplified

"brandUP completely changed the way we think about strategic communications. As we have grown, this has been critical to building partnerships and our support base."

Katherine Katcher
Founder & Executive Director, 2016 brandUP participant

What Participants Say...

A Learning Structure that Fits Your Busy Schedule

As a busy non-profit leader, it can be hard to find time in your schedule for professional development work. We understand! 

That is why we use a combination of in-person workshops and online modules that allow you to learn when you have time.

Learning With & From Your Peers is More Fun! (& Effective)

The cohort format utilizes a peer learning environment that brings real-world experience into the classroom. Participate in weekly group coaching sessions and work directly with peers in "pods" for deep-dive learning. Review your work through one-on-one consultations and then leverage learnings in your day-to-day work.

Group Learning & 
One-on-One Coaching

Professional Development with a Mission

You're someone that makes change happen! Lead your team and organization through a pivotal moment of growth using our proven framework. 

Whether you are raising funds, writing grants, prospecting clients, leading the organization or... doing everything (yes, we've worked in nonprofits too), this training elevates your ability to succeed as a nonprofit professional. Learn tools and systems that your entire team can use. 

Work With Our Founders

Rootid's Co-founders run the training and provide hands-on consultations to your team—helping to strategize and create an implementation roadmap that is specific to your organization.

Looking for a little extra support? Sign-up for weekly private one-on-one strategy sessions to accelerate your learning and implementation. 

  • Everything in Plus and....
  • Weekly 1-hour One-on-One Coaching Sessions with Rootid Founders
  • 2 Additional One-on-One Implementation Consulting Sessions After the Training

Includes

APPLY NOW

$3,500

Platinum Package

Learn methods for targeting the right people in your community, with the right message, at the right time.

Target Audiences & Messaging

Build strategies that find, engage and transform your supporters into loyal advocates of your mission.

Community Activation Strategy

Hit the ground running. Build a full marketing campaign plan in addition to critical strategic building blocks.

Real World Application

Master tools and techniques to validate your strategy so you can scale your outreach with confidence.

Methods to Validate Your Ideas

Learn Rootid's framework that has a proven track record of brand & communications transformation.

Repeatable Systems & Tools

Meet and learn from the experience of nonprofit leaders, like you. Benefit from our extended network of alumni.

Peer-to-Peer Learning

"brandUP completely changed the way we think about strategic communications. As we have grown, this has been critical to building partnerships and our support base."

Katherine Katcher
Founder & Executive Director, 2016 brandUP participant

Meet the Facilitators

Valerie Neumark Mickela

CEO & Rootid Co-Founder

Valerie is a brand strategist with almost 20 years experience in the corporate, education and nonprofit sectors. She is a current board member of Full Circle Fund and was the founding board member for two growing nonprofits. Valerie has a Master's Degree in Education from Pepperdine University.

Valerie Neumark Mickela

Andrew Goldsworthy

Chief Impact Officer & Rootid Co-Founder

Andrew has over 20 years experience in user interface and online marketing strategy for social entrepreneurs and nonprofits including most recently for Habitat for Humanity. Andrew has a Certificate of Fundraising Management from the Indiana University School of Philanthropy.

Valerie Neumark Mickela

Rootid's Co-founders will guide your team through the frameworks, strategies and techniques designed, refined and proven to drive real and lasting change.

Be the First To Know

scholarships available

We hold several cohorts per year.  We will send you an alert the next time applications open.

250+ Missions 

Amplified

Take advantage of a variety of learning environments: group coaching sessions, smaller "pod" peer learning and one-on-one consultations with Rootid's Co-founders.

Tuition

Rootid offers a number of different payment structures.  Ask about it during your interview process.

Your tuition include:

  • Five Weeks of Group Coaching
  • Weekly Group/Cohort Discussion Sessions
  • Lifetime Access to Rootid's Full Library of Strategy Tools & Materials
  • Work Closely with Your Nonprofit "Pod" in a Peer-to-Peer Learning Environment
  • Custom One-on-One Consulting Sessions with Rootid's Co-Founders
  • Materials to Help Teach and Implement Rootid's Framework to Your Co-Workers
  • Full Access to Rootid Nonprofit Alumni Network & Events
  • Interested in more one-on-one consultations? Make sure to check the "I'm interested in more consultations with Rootid" box on your application.

$850

APPLY NOW
Katherine Katcher

Katherine Katcher

Executive Director, Root & Rebound

This experience completely changed the way we think about strategic communications. As we have grown, this has been critical to building partnerships and our support base.

per nonprofit

  • Everything in Plus and....
  • Weekly 1-hour One-on-One Coaching Sessions with Rootid Founders
  • 2 Additional One-on-One Implementation Consulting Sessions After the Training

Includes

APPLY NOW

$3,500

Platinum Package

A Simple Application Process

We know you are busy. We are not interested in distracting from your mission work. We promise: no long applications and no long interview processes!

Step 1: Fill Out a 3-Question Application


Step 2: Informal 45-minute Interview (no prep required!)


Step 3: Begin Your Transformation

GET STARTED

Step 1: Fill Out a 3-Question Application


Step 2: Informal 45-minute Interview (no prep required!)


Step 3: Begin Your Transformation - March 13th, 2020

GET STARTED